This video was taken inside the original Momotaro Jeans store/showroom in Kojima, a small town located in the Okayama prefecture facing west to the Seto Inland Sea (Seto Naikai). The area is well-known for their textile industry and is hailed as the mecca of denim in Japan. Coming from this “mecca”, Momotaro Jeans has a huge presence for sticking to traditional ways of manufacturing high quality denim and occasionally going over-the-top.

The item introduced here is a pair of Momotaro Jeans that costs 178,500 yen. This comes out to approximately 2000 U.S. Dollars or 1500 Euros with the current exchange rate. Some of you may be thinking, “That’s more expensive than the first car I owned!” For the curious, here are some of the reasons to what makes these jeans Japan’s finest and one of the most expensive today.

First, the cotton used to make the fabric goes through an extremely time-consuming process of hand-dying using only true indigo from natural plants. The denim is then woven by hand as seen in the video, on a loom that used to be used in Kyoto’s Nishijin district for weaving Kimono silks. It takes up to 8 hours to produce 1 meter (3 feet) of denim. The resulting denim is incredibly soft and flexible but at the same time very durable. The button is made of pure silver, and the back of the jeans is lined with silk. Every piece made becomes an authentic handmade “Made in Japan” garment that requires the skill of artisans.

If you aren’t bold enough to purchase this work of art but would still like a nice pair of premium Made in Japan denim jeans we have great news for you.  Momotaro makes various lines at different price points with the bottom of the line going for about $200 U.S.. which wouldn’t be considered bad at all for premium jeans by denim fans.

For anyone who may be wondering… the guy in the video isn’t me, although I’ve been to this store myself. I found the video on Youtube, user name: Japanflyer. According to his profile, he is a “foreign person living in Japan.” Thank you sir for the great video!

Made with Japan has some pictures from Kojima, so stay posted for more about Momotaro Jeans and Japanese denim.



綿はまず手間も時間もかかる藍染めの手作業から始まります。その素材がビデオに出てくるマニュアルのシャトルを使って生地を織ってきます。このシャトルは昔、京都の西陣で着物の生地を織るために使われていた物で、デニム用に改造されています。八時間かけてやっと1メートル程度の生地しか作れません。だけど結果できるのは丈夫なのに柔らかくて柔軟性のあるデニム。職人さん達の技術で出来た、質の高い本物の”Made in Japan”ジーンズに。その他に拘りがあって、シルクのライニングやボタンはシルバーで仕上げてます。



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  1. [...] Made with Japan visited the headquarters of Japan Blue Group, the makers and parents company of Momotaro Jeans. They are located in Kojima, a small town in Okayama considered to be the “mecca of Japanese denim.” The company is now recognized internationally for creating high-quality denim and occasionally going over-the-top. You can watch a video and read a little about their highest end gold-line created using a modified manual shuttle from Kyoto, used to weave kimono silks HERE. [...]

  2. [...] Here it is! The legendary pair of jeans by Momotaro commanding a $2000 price tag. It’s created using this manual weaving shuttle in the picture above, which is displayed at the store. Too bad I couldn’t stick around for the demonstration. We’ve posted about the creation process of these jeans with a video HERE. [...]

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