Archive for the ‘Package Design’ Category

ISSEY MIYAKE VALENTINE GIFT IDEA

Tuesday, February 1st, 2011

japan-issey-miyake-valentine-special-wrapping

Via Issey Miyake

It’s February, and Valentine’s Day is right around the corner! If you’re looking for a cute yet practical gift that will put a smile on his face, consider getting a pair of nice socks from Issey Miyake.

From January 20 to February 14, you can purchase a pair of socks by ISSEY MIYAKE (men) packed in a Special Valentine Package. The package design resembles that of a chocolate bar. The socks sorta looks like chocolate too, in my opinion. This offer is available only for men’s socks at Issey Miyake stores in Japan.

Issey, why nothing for the ladies? In Japan, Valentine’s day is typically a day when the ladies buy something for the men. We have what’s called “White Day,” for guys give to the girl. Although it isn’t as celebrated as Valentine’s, maybe he’ll come up with something for white day?

Issey Miyake started this special packaging campaign last year in 2010, and this year he is adding the red and white packaging option. If you look closely, the package says, “0% Cacao.” Mr. Miyake is yet to figure out a way to add cacao to his fabrics.

¥3,150 / each
*avaiable only in Japan.

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2010年に始まった、ISSEY MIYAKE (men)のバレンタインフェアが今年も実施されます。2011年1月20日から2011年2月14日の間、ISSEY MIYAKE (men)のソックスを買うと、期間限定のチョコレートに見せかけたラッピングに包んで頂けます。今年は茶色のチョコレートラッピング以外に、赤と白も追加。

中身はソックスでも、チョコも貰った気分になれて、喜びX2のプレゼントです。

¥3,150 / each

ISSEY MIYAKE / AOYAMA ( women / men )
PLEATS PLEASE ISSEY MIYAKE / AOYAMA
PLEATS PLEASE ISSEY MIYAKE / ROPPONGI
HaaT / AOYAMA
me ISSEY MIYAKE / AOYAMA
ISSEY MIYAKE / KOBE
ELTTOB TEP ISSEY MIYAKE
24 ISSEY MIYAKE / SHIBUYA
and all ISSEY MIYAKE ( men ) store in Japan

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