Posts Tagged ‘zero zero esu esu’

HISUI 2011 S/S COLLECTION BY HIROKO ITO 伊藤 弘子

Tuesday, November 16th, 2010

hissui2011ss-02

Source: 00S/S

HISUI is a Japanese women’s wear brand created and designed by Hiroko Ito. She made her debut in 1999, immediately after creating the company 00S/S (zerozeroesuesu) with artist and art director Takeshi Matsuoka. Ito graduated from the Fashion Institute of Technology New York and worked for Comme des Garcons (1994 to 1998) creating accessories prior to establishing HISUI.

Ito’s designs are a feminine mix of casual and elegant styles.  This and her signature layered look is prevalent in this 2011 S/S Collection titled, “Dwarves’ Prank - Clothing that enjoys changes brought by dwarves’ pranks.” The translation is a courageous attempt by me and is unofficial, but you can see what I am talking about if you watch the video at the end of the post.

Hisui’s 2011 S/S collection has uite a few unique items. First are the skirts and tank tops deliberately designed with an excessive amount of snap buttons on them so that when desire comes, what is attached (which is sometimes pretty much the entire garment) may be detached and unravelled. In addition to are shirts that come with a fairly large-sized dwarf doll on them, (yes, we’ll get to the dwarves in a second) which adds another touch of humor to this conceptual collection.


デザイナー伊藤 弘子のレディースブランド「HISUI」2011 S/S コレクションの名は「”コビトのいたずら”がもたらす変化を楽しむ服。」HISUIの先行受注会を行っているNuan Pressのウェブサイトによる今シーズンのコンセプトは、自分達の意思を超えて生まれる「変化」の中に感じる、ひとつの気配を”コビトのいたずら”と考え、そんな”コビト”がもたらす変化を楽しむラインアップを披露。

スタイルはHISUIならではのキャジュアルとエレガントなミックス。それに程よいユームアが加わった、明るいコレクションに仕上がっていると思います。

Source: 00S/S and Nuan Press

OFFICIAL WEBSITE OF HISUI